What is Yard Mastery?

A word from Allyn Hane, aka "The Lawn Care Nut": 

I started Yard Mastery, along with my business partner, Josh Whitford, so we could begin to expand offerings above and beyond what I could do as “The Lawn Care Nut.”

LCN is my personal brand. I have brand partners, products, and programs I represent and teach via my primary YouTube channel and my store, TheLawnCareNut.com.

As LCN, I have two primary fertilizer and bio-stimulant partners that I work with: Turf Care Supply for my granular offerings, and Greene County Fertilizer Co for my liquid offerings. LCN will continue to represent them and their awesome products, exclusively.

However, as our lawn care community has grown, and more manufacturers are becoming aware of the potential that exists within the DIY segment, I have started to see several new products surface that I think deserve to be seen, tested, and utilized. Their biggest challenge, however, is that they have no voice - no way to get seen - as most big box store shelves are dominated by just one or two old-school brands. Still, many others have no idea how to break through online.

At the same time and at a similar pace, the amount of Lawn Care “influencers” is on the rise. New channels/accounts with unique voices are popping up nearly every day it seems. Many of these folks make great content, but they don’t always have the knowledge, time, or the means to establish, run, and service a full e-commerce business.

So we started Yard Mastery to:

1. Help other Lawn Care YouTubers gain access to, and distribute these products without them having to set up warehousing, shipping, accounting, inventory, customer service, marketing, and other software needed to run an e-commerce business. We handle those pieces. All they have to do is make good content and teach their audience about the products they like and utilize.
2. Help these other great companies making cool stuff get matched up with YouTube influencers who can show the results of their products to the public.

As we started working to build our offerings on Yard Mastery (we have a couple of others we are working to add even now) we realized that with this array of offerings, a smartphone app, coupled with a soil test, could help users make smarter decisions and take away the “fear of the burned lawn” among other things. We also wanted to provide an answer to the emails LCN gets dozens of times a week asking “when will you be coming out with a lawn journal app?”

Summary
So essentially, LCN and Yard Mastery are the same company with two different voices.

LCN is my voice, and Yard Mastery represents the voices of many.

Yard Mastery has really grown and we have since joined with equity partners Todd Furness, Head of Product and Engineers, Zak Beatty, and Spencer Miller. They are the genius minds behind the app that we are rolling out today.

I just want to note: our entire development team is made up of Americans based in the US.

Keywords: Yard Mastery, what is, Lawn Care Nut, Allyn Hane